AM is committed to the discovery of knowledge about mind, brain, and behaviour. Our mission is to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives. We believe that the better you know yourself, the more you will be able to make good decisions in your life. Our focus is on helping every individual and community to find the inner strength that enables all of us to thrive.
In AM we aim to enhance human well-being and performance in organizational and work settings by promoting personal and organizational profiling. We believe that our life symbolizes hero’s journey. It is a psychological metaphor of our conscious growth. This tale is one of the oldest in the world. It is the legend about the ordinary boy, who is in trend to perform his act of heroism and become a hero. The scenario is similar everywhere in the world regardless of culture, race or religion. And it is not imaginary or fictitious but it is based on a deep archetype level in the collective subconscious.